Craft My Plate’s Core Flow
How we translated the guidance of a sales conversation into a digital experience, moving app orders from approximately 10% to 80%.
Hyderabad, India
I’m an independent product designer working with founders and lean product teams on consumer and select B2B products. I help launch new products and improve the experiences that drive adoption, conversion, and retention.
Selected work
Designing Retention Beyond the Next Purchase
Catering orders can be weeks or months apart. The challenge was to keep customers engaged even when they were not planning an event.
Optimising Discovery to Booking
Improving discovery, trust, and conversion for a growing marketplace of villas, farmhouses, and serviced apartments.
Designing PrintStop’s Next Stage of Growth
A scalable ecommerce experience that improves discovery, simplifies customisation, and helps more customers purchase independently.
Ways to work together
Pick the one that fits where you are. Not sure? Start with a call
Best for: Founders with one clear problem — a booking flow that loses users, a new feature, or an MVP to launch.
You get:
- A quick audit of your current flow, or a brief if it’s new
- Redesigned or new user flows
- Final UI
- A handoff your developers can build from
Format: fixed scope and timeline.
Best for: Teams that ship regularly but have no designer, or whose designer is stretched.
You get:
- Set days each week for your team
- Design for new features and fixes as they come up
- A weekly planning call and developer handoff
- Access in your Slack and tools
Format: monthly.
Best for: Founders building for the long run who want strategy and design in the decisions, not just the screens.
You get:
- Dedicated time most of the week
- Product and UX direction, plus experiments to improve your key metric
- Design, handoff, and regular review of results against that metric
Format: monthly, dedicated.
About Uday
I’m Uday. I’m into psychology, business strategy, and art. I like figuring out what makes something useful, convincing, or simply enjoyable to use.
At NOCT, an award-winning design studio, I worked on projects for PrintStop and Unity SFB. I later designed at Craft My Plate, used by 500K+ people and teams at Amazon, JPMorgan Chase, PwC, and 20+ companies, and recently partnered with Stayezy.
I’m also building Michive, a product for travel creators and operators to sell and manage group trips. Alongside it, I experiment with small products and ideas using AI.
Away from the screen, you’ll find me riding my bike, playing basketball, or travelling.